Business customers: defining your target group in Estonia
Updated 2026-08-22 · 5 min read
Business customers are not all companies — they are the ones with a concrete need for your solution and the ability to pay. Target definition decides the campaign result before the first email goes out.
Here are three steps from ideal customer profile to a finished list.
1. Describe your ideal customer profile
Look at your best existing customers and find what they share.
- Which sector do they operate in?
- How many employees and how much turnover?
- Where are they located?
- What legal form do they use?
- Which problem did they solve with you?
2. Translate the profile into filters
Every profile point maps to one filter: sector, county, employee count, turnover, legal form. If the result drops below a hundred, widen one condition at a time.
3. Test before buying volume
Take the free 25-row sample, check that records match the profile, and only then buy the full slice. That avoids paying for data that does not fit your target group.
Frequently Asked Questions
- How many business customers are in my target group in Estonia?
- The composer shows the exact number as soon as you set filters.
- Can I target a very narrow group?
- Yes, combine sector, county and size — the count updates in real time.
- What if the target group is too small?
- Widen one condition at a time, for example add a neighbouring county or a broader size band.
Build your list and try it for free
Choose an industry, county, and company size, see the record count and price instantly, and download a free 25-row sample.