Best sales intelligence tools for European B2B prospecting
Updated 17 October 2026 · 6 min read
Sales intelligence tools help you find companies to sell to and the contact details to reach them. They differ a lot in pricing, in how you get the data out, and in how much you must commit before seeing it.
This guide compares three options for European B2B prospecting. Every competitor detail comes from that company's public pricing pages, checked on 3 October 2026. Where a detail isn't published, we say so instead of guessing.
What to look for in a sales intelligence tool
Before comparing brands, decide what you actually need. These five questions separate the tools fastest.
- Pricing model — one-time payment, monthly seats, or credits per contact?
- Export — do you get a file you keep, or is data revealed inside a platform?
- Try before you buy — is there a real sample of the exact data you'd pay for?
- Guarantee — what happens if the data doesn't meet expectations?
- Coverage — company-level data for a whole country, or person-level contacts?
1. Kontabase — best for complete European country lists at a fixed price
Kontabase sells one downloadable company database per European country. The price is shown on every country page, you pay once, and there are no seats, credits or subscriptions.
You can download a free 50-company sample from the exact country file before buying. Ready-made files download instantly as Excel (XLSX) and CSV; other countries are emailed within minutes of payment. One-time database purchases come with a 30-day money-back guarantee.
Data is company-level: registered companies with their public business emails and phone numbers where listed, plus industry and location for segmentation — ready to import into a CRM or email tool.
- Pricing: one-time price per country, published upfront
- Export: Excel and CSV file you keep
- Free sample: 50 real companies from the file you'd buy
- Guarantee: 30-day money-back on one-time database purchases
2. ZoomInfo — best for large teams wanting an all-in-one platform
ZoomInfo is a large go-to-market platform with contact data, intent signals and sales apps. Its pricing is custom: packages are quoted by sales based on team size, data needs and integrations, and a free trial is offered.
It suits bigger sales and marketing teams ready for a tailored contract. A money-back guarantee isn't stated on its public pricing pages.
3. Apollo.io — best for reps who prospect inside one tool
Apollo.io combines a contact database with email sequencing and pipeline tools. It offers Free, Basic, Professional and Custom plans sold per seat, and contact reveals and enrichment use credits.
It suits individual reps who work contact by contact inside the platform. Bulk file export terms and a money-back guarantee aren't stated on its public pricing pages.
Side-by-side summary
The short version, based on each company's own published information:
- Kontabase — one-time published price, Excel/CSV file, free 50-company sample, 30-day money-back guarantee
- ZoomInfo — custom quote, platform access, free trial, guarantee not stated publicly
- Apollo.io — per-seat plans plus credits, in-platform reveals, free plan, guarantee not stated publicly
If you want a whole country's companies in one file, with a known price and no ongoing commitment, Kontabase is the most direct route. If you need person-level contacts and intent data inside a sales platform, ZoomInfo or Apollo.io may fit better.
Competitors' websites are the authoritative source for their current prices and terms. See our detailed pages: Kontabase vs ZoomInfo and Kontabase vs Apollo.io.
Frequently Asked Questions
- What is the best sales intelligence tool for small teams?
- If you don't want seats or credits, a one-time country database is usually the cheapest way to start: you see the price upfront, test a free sample, and keep the file.
- Can I try Kontabase before paying?
- Yes. Every country has a free 50-company sample with the same columns as the paid file.
- Is the data GDPR-friendly?
- Kontabase contains company-level data from public business sources. See our GDPR page (/en/gdpr-compliance-b2b) for how to use it for cold outreach; it's general guidance, not legal advice.
- What if the data isn't what I expected?
- One-time database purchases have a 30-day money-back guarantee.
Build your list and try it for free
Choose an industry, county, and company size, see the record count and price instantly, and download a free 50-row sample.